In 2024, Southwestern University in Georgetown, Texas allocated $984,071 to its football teams, marking a 13.8% rise compared to the prior year, according to the U.S. Department of Education.
Football expenditures accounted for 16.6% of the university’s total sports budget in 2024, amounting to $984,071.
Since 2010, Southwestern University has experienced a 136.5% increase in average sports-related expenses.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
College athletics has entered a new era of athlete compensation after a federal settlement allowed schools to directly share revenue with players for the first time. The agreement also requires the NCAA to pay $2.8 billion in back damages over 10 years to athletes who competed from 2016 to the present.
In 2022, after years of legal and legislative pressure, athletes also gained the right to profit from their names, images and likenesses through state laws and an NCAA policy change.
Football Teams’ Expenditures of Southwestern University in Last 5 Years
| Year | Football teams’ expenditure | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $806,733 | 15.6% |
| 2021 | $700,379 | 16.1% |
| 2022 | $901,774 | 16.8% |
| 2023 | $864,562 | 15.6% |
| 2024 | $984,071 | 16.6% |
